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Ad subject: Cornerstone Community

Ad problem: College students want a sense of community without having to live on campus or buy a house.

Product characteristics:

• Apartments, Townhomes, Houses, Condos, and the fully furnished Vue
• Ample amenities – running trail, swimming pool, playground, well lit sidewalks and more
• Opportunities for shopping, eating, and working
• Auburnlea Farms Corner Market – local and organic grocery store, butcher, café, and soda shoppe
• Sweet Peas Children’s Consignment and Salvaged Adult Consignment Stores
• The T-Room, Fox’s Den Pizza and The Bean Tree Café
• Maven Salon
• Liberty bus system to take you to and from class

Advertising objective: To give the target audience an off campus experience of a lifetime with variety and amenities.

Target audience: College student’s ages 18-25 who are looking for a new Liberty college experience.

Competition: No other apartment complex or neighborhood offers every kind of complex in one community. Even the Vue is included in Cornerstone.

Statement of benefit or appeal:

·      Liberty bus running to and from Cornerstone on a frequent schedule

·      Live alone or with friends, something for everyone

Creative theme:

·      The right home, at the right price!

Supportive selling points:

·      5 different housing options in one convenient community

·      It’s like a town inside a town

 Sponsored AD

WANT TO MOVE OFF CAMPUS BUT CAN’T DECIDE WHERE TO GO?

 

Choose Cornerstone, THE RIGHT HOME AT THE RIGHT PRICE!

About Cornerstone:

Cornerstone Community is the perfect place to live, work, eat and play. With five different housing options, including the fully furnished Vue apartments, there is sure to be something for everyone.

Cornerstone is on its way to becoming Lynchburg’s fastest growing community. With housing for approximately 2,500 people, Cornerstone is big but will fill vacancies quickly. In addition to housing, Cornerstone is home to various local businesses such as – Fox’s Den Pizza, Maven Salon, Sweet Peas and Salvaged consignment boutiques, Auburnela Farms Corner Market, and the T Room famous for their “Cheesy Westerns”.  

List of Cornerstone Amenities:

1.     Perfectly Located in Lynchburg VA

Ø  Close proximity to Route 460, Highway 29 and Wards Road

Ø  Plenty of restaurants and recreational activities in close proximity

Ø  Bus system traveling to and from Liberty University

2.     Lumos Networks

Ø  Fiber Optic cables running to every residence

Ø  High speed internet, cable and phone system

3.     Cornerstone Pool and Spa

Ø  Large salt-water pool

Ø  Heated spa

Ø  Splash pad for kids

Ø  Low membership fees for residents

Ø  Gated with key for safety

4.     20+ Acre Park

Ø  Miles of walking and running trails

Ø  Gazebo for gatherings and bird watching

Ø  Community park with volleyball courts, picnic tables and large play areas

5.     Community Emphasis on Safety

Ø  Well lit sidewalks

Ø  All trails have connecting points

Cornerstone Residential Options:

Family Homes
There are several perfect homes under construction or available for sale in Cornerstone, as well as an assortment of residential building lots that could work to build a custom home. Buy one of ours or built your own, we do it all.

Town Homes

Our luxury town homes come fully equipped for move in with stainless steel appliances, washer dryer combo, hardwood downstairs, carpet upstairs, and beautiful granite countertops. With the choice of 3-4 bedrooms, there is sure to be the perfect fit for you.

Condominiums and Apartments

With options like Parkside Grande and The Gables at Cornerstone there is an apartment for everyone. Both residencies come fully move in ready with washer dryer combos, appliances and balconies.

The Vue at Cornerstone

The Vue at Cornerstone is the same as all of the other locations around Liberty University, except these are in the Cornerstone community. The Vue comes fully furnished and provides full use of all the luxuries and amenities in Cornerstone.

SO WHAT ARE YOU WAITING FOR?

To make Cornerstone your home today, or to acquire more information contact Jessica Richardson 

Jessica@bdpcpa.com 
(434) 660-0931

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